{"ArticleCode":"A20240105173424","ArticleClassCode":"20200609110548","Title":"恭喜貝立德家樂福AI記憶符碼獲得一銀三佳作!!","TitleComplex":"恭喜貝立德家樂福AI記憶符碼獲得一銀三佳作!!","Pic":"d27359f0-d565-4228-a841-91192265e51a.jpg","PicComplex":"bb195618-e467-4156-a91d-d4aa6512095c.jpg","Intro":"將中原普渡結合AI科技 開啟傳承未來的對話!","IntroComplex":"將中原普渡結合AI科技 開啟傳承未來的對話!","JumpLink":"null","Content":"","ContentComplex":"\u0026lt;p\u0026gt;作品名稱:家樂福AI記憶符碼\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;廣告主:家福有限公司\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;font-family: inherit;\u0026quot;\u0026gt;\u0026lt;a tabindex=\u0026quot;-1\u0026quot; style=\u0026quot;color: rgb(56, 88, 152); cursor: pointer; font-family: inherit;\u0026quot;\u0026gt;\u0026lt;/a\u0026gt;\u0026lt;/span\u0026gt;廣告代理商: dentsu X 貝立德\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;br/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;獲得第24屆金手指獎\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;x3nfvp2 x1j61x8r x1fcty0u xdj266r xhhsvwb xat24cr xgzva0m xxymvpz xlup9mm x1kky2od\u0026quot; style=\u0026quot;margin: 0px 1px; height: 16px; display: inline-flex; vertical-align: middle; width: 16px; font-family: inherit;\u0026quot;\u0026gt;\u0026lt;img height=\u0026quot;16\u0026quot; width=\u0026quot;16\u0026quot; alt=\u0026quot;🏆\u0026quot; class=\u0026quot;xz74otr\u0026quot; referrerpolicy=\u0026quot;origin-when-cross-origin\u0026quot; src=\u0026quot;https://static.xx.fbcdn.net/images/emoji.php/v9/t17/1.5/16/1f3c6.png\u0026quot; style=\u0026quot;border: 0px; object-fit: fill;\u0026quot;/\u0026gt;\u0026lt;/span\u0026gt;用戶體驗(UX/UI)創意 銀獎\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;x3nfvp2 x1j61x8r x1fcty0u xdj266r xhhsvwb xat24cr xgzva0m xxymvpz xlup9mm x1kky2od\u0026quot; style=\u0026quot;margin: 0px 1px; height: 16px; display: inline-flex; vertical-align: middle; width: 16px; font-family: inherit;\u0026quot;\u0026gt;\u0026lt;img height=\u0026quot;16\u0026quot; width=\u0026quot;16\u0026quot; alt=\u0026quot;🏆\u0026quot; class=\u0026quot;xz74otr\u0026quot; referrerpolicy=\u0026quot;origin-when-cross-origin\u0026quot; src=\u0026quot;https://static.xx.fbcdn.net/images/emoji.php/v9/t17/1.5/16/1f3c6.png\u0026quot; style=\u0026quot;border: 0px; object-fit: fill;\u0026quot;/\u0026gt;\u0026lt;/span\u0026gt;創新行銷 佳作\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;x3nfvp2 x1j61x8r x1fcty0u xdj266r xhhsvwb xat24cr xgzva0m xxymvpz xlup9mm x1kky2od\u0026quot; style=\u0026quot;margin: 0px 1px; height: 16px; display: inline-flex; vertical-align: middle; width: 16px; font-family: inherit;\u0026quot;\u0026gt;\u0026lt;img height=\u0026quot;16\u0026quot; width=\u0026quot;16\u0026quot; alt=\u0026quot;🏆\u0026quot; class=\u0026quot;xz74otr\u0026quot; referrerpolicy=\u0026quot;origin-when-cross-origin\u0026quot; src=\u0026quot;https://static.xx.fbcdn.net/images/emoji.php/v9/t17/1.5/16/1f3c6.png\u0026quot; style=\u0026quot;border: 0px; object-fit: fill;\u0026quot;/\u0026gt;\u0026lt;/span\u0026gt;智慧行銷 佳作\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;x3nfvp2 x1j61x8r x1fcty0u xdj266r xhhsvwb xat24cr xgzva0m xxymvpz xlup9mm x1kky2od\u0026quot; style=\u0026quot;margin: 0px 1px; height: 16px; display: inline-flex; vertical-align: middle; width: 16px; font-family: inherit;\u0026quot;\u0026gt;\u0026lt;img height=\u0026quot;16\u0026quot; width=\u0026quot;16\u0026quot; alt=\u0026quot;🏆\u0026quot; class=\u0026quot;xz74otr\u0026quot; referrerpolicy=\u0026quot;origin-when-cross-origin\u0026quot; src=\u0026quot;https://static.xx.fbcdn.net/images/emoji.php/v9/t17/1.5/16/1f3c6.png\u0026quot; style=\u0026quot;border: 0px; object-fit: fill;\u0026quot;/\u0026gt;\u0026lt;/span\u0026gt;AI應用 佳作\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;br/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;真的要先感謝家樂福客戶讓我們連續兩年有機會用話題性的科技詮釋中元節,去年的NFT和今年即時生成文本的ChatGPT對團隊來說都是有趣又難得的案子。\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;img src=\u0026quot;https://sys.timesawards.com.tw/ueditor/net/upload/image/6384007271407017553306911.jpg\u0026quot; title=\u0026quot;415518107_666069439069011_2057317791457121591_n.jpg\u0026quot; alt=\u0026quot;415518107_666069439069011_2057317791457121591_n.jpg\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;(貝立德\u0026lt;span style=\u0026quot;text-wrap: wrap;\u0026quot;\u0026gt;家樂福AI記憶符碼創作團隊合照/金手指獎提供\u0026lt;/span\u0026gt;)\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;br/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;這次執行上,有集團的AI溝通師幫忙訓練AI真的幫大忙,讓我們可以專注在營造互動體驗的旅程,雖然執行的技術是AI,但讓使用者在互動中帶走『為自己傳承中元節』的訊息才是整個案子的核心理念,不說教而是用說故事的方法在使用者腦中植入應該好好參與中元節把普渡記憶傳承下去的動機。\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;img src=\u0026quot;https://sys.timesawards.com.tw/ueditor/net/upload/image/6384007276471225852043889.jpg\u0026quot; title=\u0026quot;415506098_666189452390343_5700353607770957068_n.jpg\u0026quot; alt=\u0026quot;415506098_666189452390343_5700353607770957068_n.jpg\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;(\u0026lt;span style=\u0026quot;text-wrap: wrap;\u0026quot;\u0026gt;家樂福AI記憶符碼作品畫面/金手指獎提供\u0026lt;/span\u0026gt;)\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;br/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;很幸運客戶讓我們放膽發揮很不中元的電玩科幻感背景故事設定與體驗旅程,把傳承變成未來任務,用科技為年輕人創造未來觀點的傳承意義,也為客戶帶來實際的聲量和生意。\u0026lt;br/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;獲獎對我們來說,除了肯定團隊的創意被使用者真實體驗到外,更是對客戶與我們團隊間合作默契最大的鼓勵。\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;img src=\u0026quot;https://sys.timesawards.com.tw/ueditor/net/upload/image/6384007279316804505936707.jpg\u0026quot; title=\u0026quot;415529250_666189462390342_7173328894659163919_n.jpg\u0026quot; alt=\u0026quot;415529250_666189462390342_7173328894659163919_n.jpg\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;(\u0026lt;span style=\u0026quot;text-wrap: wrap;\u0026quot;\u0026gt;家樂福AI記憶符碼作品畫面/金手指獎提供\u0026lt;/span\u0026gt;)\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;br style=\u0026quot;text-wrap: wrap;\u0026quot;/\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;br/\u0026gt;\u0026lt;/p\u0026gt;","Author":"金手指獎","AuthorComplex":"金手指獎","Source":"null","IsTop":false,"IsRecommand":true,"IsCancel":true,"AllowReview":true,"ClickCount":271,"ThumbUpCount":0,"CommentCount":0,"AddTime":"\/Date(1704447264460)\/","UpdateTime":"\/Date(1704297600000)\/","Status":1,"PrimaryKey":"A20240105173424"}